Last updated: 12 April 2026
Alma J Bridal (“Alma J”, “we”, “our”, “us”) respects your privacy. This policy explains how we collect, use, store, disclose, and protect your personal information. It is written with reference to the New Zealand Privacy Act 2020 and its Information Privacy Principles (IPPs).
Alma J Bridal is a bridal boutique based in New Zealand operating through the website almaj.co.nz. If you have questions about this policy or wish to exercise any of your privacy rights, contact us at info@almaj.co.nz.
We collect personal information only when you choose to provide it through one of the forms on our website:
Book an appointment: first name, surname, email address, mobile number, wedding date, preferred appointment date and time, budget, number of guests, style of wedding, booking type, and any message you include.
Product enquiry: first name, surname, email address, mobile number, wedding date, preferred contact method, the product you are asking about, and any message you include.
Contact us: first name, surname, email address, mobile number, wedding date, preferred contact method, and any message you include.
Newsletter subscription: first name, surname, email address, and wedding date.
We also collect limited technical information automatically when you visit our website — IP address, browser type, device type, pages viewed, and referring URL — through Google Analytics and Google Tag Manager. These analytics cookies are not loaded until you accept our cookie banner.
We collect your personal information to:
• respond to enquiries, bookings, and contact requests
• schedule and confirm your appointments
• deliver newsletters if you have subscribed
• improve our website and customer experience through aggregated analytics
Providing your information is voluntary. If you do not provide the required fields, we may not be able to respond to your booking or enquiry.
Your form submissions are delivered to our staff at info@almaj.co.nz. To operate the website and our email systems, we share information with the following trusted service providers acting as processors on our behalf:
• Vercel Inc. — website hosting (United States)
• Resend — transactional email delivery (United States)
• Amazon Web Services (AWS WorkMail) — staff email mailboxes
• Sanity.io — content management platform
• Microsoft Azure (Blob Storage, Key Vault, DNS) — image hosting, secret storage, DNS
• Google LLC — Analytics, Tag Manager, and Maps
We do not sell your personal information. We only disclose it to third parties where necessary to provide the service you asked for, or where required by New Zealand law.
Some of the service providers listed above store data outside of New Zealand (primarily in the United States). Before disclosing personal information to an overseas recipient, we take reasonable steps to be satisfied that the recipient is required to protect the information in a way that provides comparable safeguards to the New Zealand Privacy Act 2020, in accordance with IPP 12.
We retain personal information only for as long as it is needed for the purpose it was collected, and in line with our internal retention schedule:
• Booking, enquiry, and contact form submissions: up to 24 months from the date of submission, after which they are deleted from our staff mailbox.
• Newsletter subscribers: until you unsubscribe.
• Aggregated analytics data: per Google Analytics retention settings.
We use HTTPS encryption for all form submissions, store staff mailbox credentials with multi-factor authentication where available, and use cloud providers with industry-standard security certifications. No online service can be guaranteed 100% secure, but we take reasonable steps to protect your information from loss, unauthorised access, modification, and disclosure, as required by IPP 5.
Under the New Zealand Privacy Act 2020, you have the right to:
• Access the personal information we hold about you
• Correct information that is inaccurate
• Withdraw consent for marketing communications at any time
• Complain to us, or to the New Zealand Office of the Privacy Commissioner (privacy.org.nz), if you believe we have not handled your information properly
To exercise any of these rights, email info@almaj.co.nz with your request. We will respond within 20 working days as required by the Act.
If you no longer wish to receive newsletters or marketing emails from us, send an email to info@almaj.co.nz with “UNSUBSCRIBE” in the subject line. We will remove you from our mailing list promptly.
Our website uses cookies for essential site functionality and, if you consent, for analytics (Google Analytics / Google Tag Manager). You can decline analytics cookies using the cookie banner shown on your first visit, or by clearing your cookies and revisiting the site. Essential cookies do not require consent.
Our services are intended for adults. We do not knowingly collect personal information from anyone under the age of 16. If you believe a child has provided us with personal information, please contact us and we will delete it.
We may update this policy from time to time. The “last updated” date at the top reflects the most recent revision. We encourage you to review this page periodically.
Alma J Bridal
Email: info@almaj.co.nz